Ad budget without visibility
You invest in advertising, but you don't reliably know which campaigns actually drive purchases.
Web tracking & analytics for online shops
Reliable data instead of gut feeling.
You invest in advertising and your product range, but you can't rely on your numbers when making decisions? I make sure your online shop reliably measures which campaigns drive purchases, which product categories generate revenue and where customers abandon their purchase – properly documented and privacy-compliant.
- Consent Mode v2 & Cookiebot
- Fully documented
- Free initial consultation
E-commerce overview
Last 30 days
Sample data
Revenue
€48,920
+18.4%
Conversion rate
2.9%
+0.4 pp
Transactions
1,284
+12.1%
Purchase funnel
- Viewed product100%
- Added to cart34%
- Checkout18%
- Purchase9%
Live events
Sound familiar?
Important decisions – but numbers you don't trust
Two systems, two revenue figures
Your shop and Google Analytics show different revenue – which number can you trust?
Customers vanish at checkout
Visitors add products to their cart but don't buy. Where exactly are you losing them?
Decisions about ad budget and product range need numbers you can rely on. That's exactly what I take care of.
Services & pricing
Three steps to reliable numbers
Start small, know the investment required and, if you like, get ongoing support: every step can be booked on its own and has clear value in itself.
1Step 1
Tracking audit
€290net plus VAT
Find out whether you can trust your shop numbers and what exactly should be improved.
You get
- Short preliminary call and a structured look at your setup
- Review of purchase events, revenue data and consent handling
- Clear overview: what works, what's missing, what has priority?
- Results call and a fixed-price quote for implementation
You can also implement the action list yourself or with your agency. Scope: one shop, one GA4 property, one Tag Manager container. €150 is credited if you commission the set-up within 30 days.
Enquire about the audit2Step 2
Fixed-price set-up
Fixfrom €990
Complete set-upfrom €1,990
I implement the agreed measures and hand over tested, documented tracking.
You get
- Tracking concept with clear definitions for purchases and revenue
- Key e-commerce events with GA4, Tag Manager and Consent Mode v2
- Testing, documentation, dashboard and walkthrough
You receive a binding fixed price for your scope after the audit. Multiple shops or custom development are quoted individually. Also available without ongoing support – data, accounts and documentation stay with you.
Enquire about the set-up3Step 3
Ongoing support
from €149/ month · net plus VAT
You don't have to check whether your tracking still works – and you get clear numbers from someone who knows your setup.
You get
- Automatically updated dashboard
- Monthly function check and short status report
- Allowance for minor adjustments
Two packages to choose from. Minimum term three months, then cancellable monthly.
Compare packagesThe initial call (30 minutes) is free. All prices net plus statutory VAT.
Ongoing support
So your numbers stay reliable
Your shop keeps changing after the set-up: updates, new payment methods, new campaigns or changes to the cookie banner and checkout can affect measurement. Ongoing support makes sure you find out in time.
Tracking Security
For shops that mainly need technical reliability.
€149/ month · net plus VAT
- Automatically updated dashboard
- Monthly function check of key measurement points
- Short monthly status report
- Minor adjustments: up to 30 min / month
- Personal interpretation of the key developments
- Monthly review call
Tracking & Clarity
For shops that also want to understand and discuss their numbers.
€299/ month · net plus VAT
- Automatically updated dashboard
- Monthly function check of key measurement points
- Short monthly status report
- Minor adjustments: up to 60 min / month
- Personal interpretation of the key developments
- Monthly review call: 30 minutes
What the monthly function check covers
Once a month I check the key measurement points – such as purchases and revenue values, the checkout steps and consent handling – and compare them with the previous month. You'll find anything unusual in the status report; urgent errors I report straight away. This is a regular check, not round-the-clock monitoring.
Minimum term three months, then cancellable monthly. Time allowances expire at the end of each month; larger changes or a relaunch are quoted separately in advance. The interpretation in the “Tracking & Clarity” package explains what your data shows and where its limits are – concrete marketing actions remain with you or your agency. All prices net plus VAT.
Your benefit
What reliable data lets you decide
-
Spend your ad budget wisely
See which marketing channels and campaigns measurably contribute to revenue.
-
Uncover drop-offs
See at which steps customers leave the purchase process.
-
Assess your product range
Judge product categories by their actual sales performance.
-
One set of numbers for everyone
Bring numbers together clearly for marketing and management.
A clear division of tasks
I provide and maintain the technical data foundation: tracking, data quality and dashboards – in the “Tracking & Clarity” package including an interpretation of what your numbers show. Marketing actions and campaign management stay with you, your team or your agency.
Why WebTrack Solutions
Tracking you can rely on
Your raw data belongs to you
The BigQuery export keeps your GA4 raw data permanently – unsampled and without GA4's retention limits.
Privacy built in from the start
Cookiebot and Google Consent Mode v2 make sure tags only store data after consent – while you still get meaningful numbers.
A direct line, no agency ping-pong
You always talk directly to the person who plans and builds your tracking.
Building blocks
What's behind it technically
For those who want the details: these are the building blocks that make up the three services.
The tools I work with
- Google Analytics 4Analytics & conversions
- Google Tag ManagerTag management
- Google BigQueryRaw data & SQL
- Looker StudioDashboards & reports
- CookiebotConsent management
Tracking concept
Together we define your goals, KPIs and the events that make them measurable. The result is a documented measurement plan your developers can work with.
- Goal and KPI definition
- Event and parameter structure
- dataLayer specification
Tracking implementation
Clean implementation in Google Tag Manager and Google Analytics 4 – with clear naming conventions and thorough testing before go-live.
- GA4 property & data streams
- GTM container setup
- Testing in preview & debug mode
E-commerce tracking
Your entire customer journey in your data: from product view to cart to purchase – including revenue, products and coupons.
- Every event from view_item to purchase
- For common shop systems
- Revenue and product reports
Consent & tracking audit
I check your existing setup for gaps and errors and integrate Cookiebot with Google Consent Mode v2 properly.
- Cookiebot setup
- Google Consent Mode v2
- Audit of existing tags & events
BigQuery & data analysis
I set up the GA4 export to BigQuery and analyse your raw data with SQL – for insights beyond the GA4 interface.
- GA4 export to BigQuery
- SQL analyses
- Data foundation for reporting
Reporting with Looker Studio
Custom dashboards that update automatically – clearly presented for management and marketing.
- Dashboards built around your KPIs
- Automatic updates
- Training & handover
Process
How we work together
- 01Free
Initial call
We talk about your goals, your shop system and the current state of your tracking.
- 02€290
Tracking audit
I review your setup in a structured way and discuss with you what works, what's missing and what has priority – including a fixed-price quote for implementation.
- 03
Set-up
Once you approve, I implement the agreed measures in Google Tag Manager and GA4 – including thorough testing.
- 04
Handover & support
Documentation, dashboard and a walkthrough. If you like, I then make sure your numbers stay reliable with ongoing support.
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M.Sc.
Business Informatics
Technology and business in one
With a master's degree in business informatics, I understand both the technical implementation and the business questions your data needs to answer.
About me
Hi, I'm Manuel Baumert
With a Master of Science in Business Informatics, I work right where technology meets business. At a digital agency I built solid hands-on expertise in web analytics – with Google Analytics 4, Google Tag Manager, BigQuery and Looker Studio.
With WebTrack Solutions, I help online shops build a reliable data foundation: clearly explained, properly documented and without unnecessary complexity.
- Hands-on experience from a digital agency
- Specialised in GA4, GTM, BigQuery & Looker Studio
Insights
What AI changes for your online shop
New purchase paths, new ad placements and new questions for your data. Here's what matters now.
How AI is changing purchase decisions
Product search in conversation, selection before the shop visit, product data as a sales foundation – and what your tracking should answer in future.
Read articleGoogle or ChatGPT: where does advertising pay off?
Which channel fits which buying situation, why a high ROAS can be misleading and how to make a channel test meaningful.
Read articleFAQ
Frequently asked questions
How much does it cost?
The tracking audit costs €290. Fixing existing setups starts at €990, a complete set-up at €1,990 – you receive the binding fixed price after the audit. Ongoing support costs €149 or €299 per month. For the set-up you pay 50% on commissioning and 50% after the agreed acceptance. All prices net plus VAT.
Is the tracking GDPR-compliant?
I always implement tracking based on consent, using Cookiebot and Google Consent Mode v2. This doesn't replace legal advice – for detailed legal questions I recommend checking with your data protection officer.
How long does a project take?
It depends on the scope. A compact setup is usually done much faster than an extensive e-commerce project. You'll receive a realistic timeline together with the quote.
Do I need developers?
For most tasks, access to Google Tag Manager and Google Analytics is enough. If a dataLayer needs to be added to your shop, I coordinate directly with your developers or use existing extensions for your shop system.
We already have tracking – is an audit worth it?
Often, yes. Common findings include double-counted purchases, missing parameters or tags that fire without consent. An audit shows where your data is incomplete and what needs to be done.
Why BigQuery in addition to GA4?
GA4 only keeps detailed data for a limited time and reaches its limits with complex analyses. The BigQuery export gives you the raw data for flexible, long-term analysis.
How does the collaboration work?
Usually remotely via video call and email. You get access to all configurations plus documentation – the setup fully belongs to you.
Do you offer ongoing support?
Yes. After the set-up you can take out a subscription for data operations and technical support. It includes dashboard updates, a monthly function check, a status report and an allowance for minor adjustments. Minimum term three months, then cancellable monthly.
Do you also optimise my shop or my campaigns?
No. I take care of the reliable data foundation and, in the “Tracking & Clarity” package, explain what your numbers show and where their limits are. Concrete marketing actions and campaign management stay with you, your team or your agency.
Do I have to take out a subscription after the set-up?
No. The set-up is also available without ongoing support. Data, accounts and documentation always stay with you.
Contact
Let's talk about your tracking
Book a free initial call right away – or briefly describe what you need using the form. I will get back to you promptly.
The fastest way: book a call directly
What you'll take away from the 30 minutes:
- Your current tracking problem is narrowed down
- Clarity on whether an audit, a fix or a fresh set-up makes sense
- The next steps and the basis for your quote
How to prepare
- Who should join
- The person responsible for your shop or marketing – your agency or developer are welcome too.
- Good to have ready
- Your shop system, the tools in use (e.g. Google Analytics, Tag Manager, cookie banner) and where your numbers currently don't seem plausible.
- Access
- No access is needed for the initial call. If an audit makes sense afterwards, we'll agree together on what read-only access is enough.
- Free and without obligation
- A personal reply, no autoresponder
- Transparent quote after our call
Prefer email?
manuel.baumert@webtrack-solutions.de